CUSTOM AMERICA Inc.
- Founded
- 2012-01-01
- Headquarters
- 12 Creek Parkway, Boothwyn, Pennsylvania, United States
Custom America Inc. (CA) is a wholly owned division of **Custom S.p.A.**, an Italian hi‑tech solutions company that designs, manufactures, and distributes professional printing, scanning, and data‑capture hardware for the automation of public services and digitalization processes. Established in **2012** and headquartered in **Boothwyn, Pennsylvania**, Custom America serves as the primary distribution, after‑sales support, and local manufacturing arm for Custom’s products across the United States, Canada, and Central/South America. The company’s product line spans a wide range of transactional hardware: POS terminals, receipt and label printers, kiosk printers, barcode scanners, rugged mobile computers, cash drawers, and self‑service kiosk components. These solutions support verticals such as retail, restaurant/hospitality, gaming, lottery, betting, public transportation (aviation ticketing, luggage labels, railway ticketing), parking, entertainment, and industrial OEM. Through its parent group, Custom America leverages over 25 years of global engineering expertise, a service network that manages more than 5,000 retail outlets daily, and a portfolio that includes the **POS‑X** brand of advanced retail solutions for the Americas. The division is privately held and employs between 51 and 200 people. While its products are often invisible to end consumers, they power the point‑of‑sale, ticketing, and self‑service interactions of many well‑known enterprises.
Detailed Review
Custom America Inc. was founded in 2012 to bring Custom S.p.A.’s European‑developed technologies to the North American and South American markets. The parent company, Custom S.p.A. (established in the 1990s and headquartered in Fontevivo, Parma, Italy), is a global provider of printing, scanning, and data‑capture solutions. Custom America’s role is to tailor these solutions for regional requirements, manage local stock, provide warranty and repair services, and develop relationships with system integrators and resellers.
Acquisition of POS‑X
A significant milestone was the acquisition of POS‑X LLC in 2018. POS‑X, a provider of advanced retail point‑of‑sale solutions, was folded into Custom America to strengthen the company’s footprint in the Americas. The transaction, announced via PR Newswire, allowed Custom America to expand its production and distribution of retail‑focused hardware under the POS‑X brand.
Product Portfolio
The company’s product portfolio is organized around six major lines of business: POS, OEM, Ticketing, Gaming/Lottery/Betting, Self‑Service, and Transportation. Key hardware categories include: - POS terminals & peripherals (cash drawers, barcode scanners, customer displays) - Printers (thermal receipt, label, kiosk, and aviation ticket/boarding‑pass printers) - Rugged mobile computers for field and warehouse use - Self‑service kiosk components (printers, scanners, payment interfaces) - Gaming & lottery terminals and dedicated printers
Service and Support
Custom America also operates a service center network that provides real‑time support through the Custom4U portal, logistics hubs, and a staff of 300 technicians worldwide (managed from a central operations unit in Mestre, Italy).
Leadership and Structure
The parent group, Custom S.p.A., has offices in 18 countries and is led by founder and president Carlo Stradi. Custom America itself is a privately held company that reports up to the group. The division maintains a LinkedIn profile indicating 51‑200 employees and a primary location in Boothwyn, Pennsylvania. While the company does not appear to have a standalone public website, its parent site (custom.biz) features a “Custom America” section, and the division maintains a Facebook page and a presence on reseller platforms such as ScanSource.
Key Products
POS Terminals
All‑in‑one point‑of‑sale systems for retail, restaurant, and hospitality.
Receipt Printers
Thermal receipt printers for POS and self‑service kiosks.
Label Printers
Industrial and retail label printers for barcode and shipping labels.
Kiosk Printers
High‑speed printers for ticketing, parking, and check‑in kiosks.
Barcode Scanners
Handheld and fixed‑mount scanners for retail and logistics.
Rugged Mobile Computers
Durable handheld devices for field service, warehouse, and inventory.
Cash Drawers
Electronic cash drawers compatible with standard POS systems.
Self‑Service Components
Printers, scanners, and payment modules for unattended kiosks.
POS‑X (brand)
Advanced retail POS solutions (acquired from POS‑X LLC in 2018).
Service Center Custom
Nationwide service network with real‑time support via Custom4U portal.
Key Persons
Carlo StradiPresident & Founder, Custom Group S.p.A. (parent company); key principal of Custom America Inc.