ComeOn Group

History and Founding

ComeOn Group was founded in 2008 in Stockholm, Sweden, as a tech-driven iGaming startup. Its first consumer brand, “ComeOn,” went live in 2010, offering online casino and sports betting services. Over the next decade, the company built a proprietary, award-winning platform that powers all of its brands, giving it full control over user experience, game aggregation, and data analytics. By 2020, the group had expanded to over 500 employees and operated across multiple regulated jurisdictions including Sweden, Denmark, Ontario, and the Netherlands. In October 2023, ComeOn Group acquired Arland Gaming Solutions, and in October 2024, the entire company was acquired by Swedish gaming group Cherry AB (publ) in a transaction that valued the operator as a key growth engine within Cherry’s portfolio. The acquisition did not change the company’s management or operational independence.

Business Model and Technology

ComeOn Group’s technological backbone is its proprietary iGaming platform, which integrates both casino and sportsbook modules. The platform is designed for flexibility, allowing the company to connect to multiple data providers and customize localized experiences. In February 2026, the operator announced a multi-year partnership with Kambi Group to integrate Kambi’s Odds Feed+ solution, including esports odds from Abios, further strengthening its sportsbook offering. Earlier, in 2025, ComeOn Group partnered with Playtech to enhance player experience and also entered the Netherlands market by powering 888’s local platform. The company’s in-house platform supports real-time odds, live betting, casino games from leading providers, and advanced responsible gaming tools.

Brands and Products

The company runs more than 20 consumer brands, with “ComeOn” being the flagship. Other brands include names such as “Mobilbet” and others tailored to specific markets, though the group does not publicly disclose its full brand portfolio. All brands operate on the same proprietary platform. The group’s marketing operations are largely in-housed, with a team of nine managing digital channels in a traditional setup supported by external agencies.

Market Position and Regulation

ComeOn Group holds licenses in several regulated markets and is committed to compliance and responsible gambling. Its legal and compliance function is led by the Chief Legal & Compliance Officer, Mikael Ångman. The operator ranked 21st in EGR’s Power 50 in 2025, reflecting its significant presence in the iGaming industry. The company’s award-winning platform and multi-brand strategy allow it to compete effectively against larger operators by offering localized experiences.

Corporate Culture and Leadership

Corporate culture is built around the values “Run Together,” “Show the Way,” and “Make it Happen.” The company maintains a hybrid work model and has been recognized for its inclusive workplace. The executive team is led by CEO Juergen Reutter and includes leaders in product, finance, commercial, legal, technology, and people functions. The founders are not publicly named in any available sources.