- Founded
- 2013-01-01 in Podgorica, Montenegro
- Headquarters
- Podgorica, Podgorica Capital City, Montenegro
Coinis is a Montenegro‑based technology company that evolved from a publisher‑side ad network into a full‑stack AI marketing platform. Founded in Podgorica around 2012–2014 by Anton Jurovicki and Dan Petkovic, the company initially operated as a programmatic advertising network serving e‑commerce brands, Amazon sellers, and performance marketers. In 2025, Coinis completed a strategic pivot to become an AI‑first ad creation and campaign management platform, introducing what it calls the world’s first system that can generate ready‑to‑run video and image ads from a single product photo or store URL — without filming, editing, or agency involvement. The platform harnesses multiple flagship AI video models, including Veo, Kling, Seedance, and Hailuo, to produce UGC‑style, cinematic, and product‑shoot advertisements. Beyond creative generation, Coinis offers direct campaign launch to Meta, real‑time ROAS tracking, and automated budget optimization that pauses underperforming creatives and scales winners. The company also maintains a publisher monetization solution for website owners. With a team of 51–200 employees, Coinis is privately held and bootstrapped, earning a 4.8/5 rating on G2 and Trustpilot. Its mission is to close the loop between ad creation and performance, allowing brands to achieve agency‑quality output without agency costs.
Detailed Review
Company History
Coinis started as a typical ad‑network intermediary in the Balkan tech scene, quietly building a publisher monetization business. The founders, both from Podgorica, leveraged their backgrounds in traffic monetization and media buying to grow the company into what Forbes Middle East described as “the biggest technology company” in Montenegro by the mid‑2010s. The turning point came in 2025, when Coinis launched its AI‑powered ad generator, effectively repositioning itself as a competitor to tools like AdCreative.ai and Canva’s AI video features — but with a tighter focus on e‑commerce ad performance.
Product Ecosystem
The flagship product is the Coinis AI Ad Generator, which accepts a product photo or URL and outputs a 30‑second ad in either UGC or cinematic formats. Users can choose from multiple AI video models via a “model marketplace,” and the system automatically writes scripts, generates voiceovers, and renders the final video. The ad can be launched directly to Meta (Facebook/Instagram) from within the platform, with audience targeting (e.g., lookalike 1%) and budget settings. Beyond creation, Coinis offers a campaign optimization loop that tracks revenue and ROAS, automatically pausing low‑performing ads and reallocating budget to high‑performers. The platform claims to “learn” from each creative iteration, compounding results over time. For publishers, Coinis provides a Publisher Platform that enables smart ad placements across verticals, allowing website owners to monetize traffic without needing downloadable products.
Market Position & Reputation
Coinis is used by e‑commerce brands, Amazon sellers, and performance marketers. The company’s Trustpilot reviews (4.8/5) and G2 rating (4.8/5) indicate strong user satisfaction, particularly for its ease of use and speed. The platform is free to start with 15 monthly tokens, with no credit card required. The company has not disclosed external funding; Tracxn labels it “unfunded” (bootstrapped). Its headquarters remain in Podgorica, and it employs 51–200 people.
Leadership
Coinis is led by its co‑founders: Anton Jurovicki serves as CEO and appears as the primary public face, while Dan Petkovic (also written Dan Petković) co‑founded the company in 2013 and led the pivot to an AI‑first platform. No other C‑level executives (CCO, COO, CFO, or a separately named CTO) are publicly named in available sources.
Licensing & Compliance
Coinis Ltd is registered in Montenegro and operates as an advertising network, as stated in its Publisher Policy. It does not appear to hold specific gambling or iGaming licenses; rather, it serves the broader e‑commerce and performance marketing verticals.
Key Products
Coinis AI Video & Image Ad Generator
Core product. Paste a product URL or upload a photo, choose a style (UGC, cinematic, product), and the AI produces a finished 30‑second ad with script, voice, and video, ready to launch to Meta.
Coinis Model Marketplace
Subscription‑based aggregation of leading AI video models (Veo, Kling, Seedance, Hailuo, and others). Users pay once for tokens and can switch between models without separate accounts.
Coinis Publisher Platform
Monetisation tool for website owners that serves smart, vertical‑adjusted ads. Allows publishers to create custom campaigns.
Coinis Loop
The closed feedback cycle connecting Create, Launch, Track, Optimise. Winning ad performance data automatically informs future creative iterations.
AI Video & Image Ad Generator
Turns a product URL or photo into a finished video or image ad (UGC, cinematic, street-sale styles). Includes AI script, voiceover, and scenes.
Model Marketplace
Aggregates flagship AI video and image models (Veo, Kling, Seedance, Hailuo, etc.) under one token-based subscription.
Publisher Platform
Monetization solution for websites with high traffic; creates custom smart ads that adjust to the site’s vertical.
Campaign Management & Optimization
Direct launch to Meta, real-time revenue/ROAS tracking, automated pausing of underperformers and scaling of winners.
Advertising Network
Services for product monetization and promotion (per Publisher Policy).
Coinis AI Ad Generator
Core product that converts a product photo or store URL into a ready‑to‑run video or image ad, supporting UGC, cinematic, and product‑shoot formats and integrating multiple AI video models.
Coinis Campaign Optimization Loop
Automated system that tracks ad performance (ROAS, CPA), pauses losers, and scales winners, closing the loop between creation and performance.
Offices & Headcount
125 employees (approx.)
Key Persons
Anton JurovickiCo-Founder & CEO
- Dan Petkovic
Co-Founder