Click Competitions

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  VAT rethink and compliance push reshape UK prize draws sector

  HMRC has confirmed 20% VAT applies to paid entries in UK prize draws with free entry routes, prompting DrawHouse to warn of 25-30% margin reductions and retroactive tax risks. Meanwhile, the Voluntary Code and the new Prize Competition Council are reshaping M&A due diligence and accelerating consolidation, as seen in ZEAL's acquisition of SevenCanyon and Winvia's rapid revenue growth.

  2026-07-27

Related Companies

• Entain
• Winvia Entertainment PLC
• Jumbo Interactive UK
• Seven Days Performance
• The GiveAway Guys