Choose-Your-Gift
- Founded
- 1958-01-01 in Chicago, Illinois
- Headquarters
- Chicago, Illinois
- Phone
- (312) 621-1639
Choose‑Your‑Gift is a Chicago-based, privately-held corporate gifting service that has operated since 1958. It helps organizations recognize employees, clients, and partners by offering a choice-driven gift experience. Recipients are presented with a curated selection of merchandise – spanning more than 50,000 brand-name items – and can pick the gift that best suits their personal taste. The company’s “delivered price program” ensures that administrators manage costs transparently while giving recipients the freedom to choose. Choose‑Your‑Gift serves as a turnkey solution for businesses of all sizes, handling gift curation, personalization, program administration, and fulfillment. Its specialties include employee appreciation gifting, milestone celebrations, holiday programs, and client recognition. The company provides both physical gifts and experiences, backed by a 60-year history in the recognition industry. With a small internal team of 2–10 employees, the firm relies on a deeply established supplier network and its proprietary platform to deliver scalable, on-brand gifting solutions. While it maintains a low public profile, its longevity in the market suggests a consistent reputation among corporate clients seeking personalized recognition programs.
Detailed Review
Business Model and Core Offering
Choose‑Your‑Gift is a niche player in the employee recognition and corporate gifting market, distinguished by its “choice-based” model – recipients are never given a single predetermined gift but instead can browse a custom catalog and select a preferred item. This approach addresses a common pain point in recognition programs: the risk that a chosen gift will not resonate with the individual. By giving recipients agency, the service increases the perceived value and emotional impact of the recognition.
The company’s platform is designed for administrators, offering tools to set budgets, allocate awards, track redemptions, and customize the presentation with logos or branded messaging. Gifts are sourced from a broad network of brand suppliers, and the catalog includes categories such as electronics, home goods, apparel, jewelry, and gourmet food. The service is available for various occasions – work anniversaries, retirement, holiday gifts, sales incentives, and client appreciation.
Pricing and Market Position
Choose‑Your‑Gift’s pricing model is likely based on a per-gift markup or a subscription-style fee, though specific pricing details are not publicly disclosed. The company does not appear to operate a public e-commerce storefront for individual consumers; its offerings are exclusively B2B. Its limited online presence and small indicated team size suggest a focused, possibly family-owned operation that values personal service over aggressive marketing.
The primary weakness is the lack of publicly available information about the company’s technology stack, security certifications, or client case studies. This opacity may be a barrier for large enterprises that require vendor transparency. Nonetheless, its 60-plus year tenure implies a stable, trusted partner for smaller to mid-size organizations needing a simple, effective recognition program.
Key Products
Choose‑Your‑Gift® Delivered Price Program
The core service that allows companies to set a fixed price point per award while enabling recipients to choose from a curated gift catalog. The administrator controls the budget; the recipient controls the selection.
Online Gift Catalog
A digital storefront containing over 50,000 brand-name items across categories such as electronics, home, apparel, and gourmet food. Catalog is customizable per program.
Program Administration Tools
A platform for HR and recognition managers to set budgets, import employee lists, track redemption, and generate reports. Integrated with branded email templates and logo placement.
Corporate Gift Consultation
Tailored service to design recognition programs for milestones, holidays, sales incentives, and client gifts. Includes help with tax compliance.
Offices & Headcount
6 employees (approx.)