Casino Affiliate Convention
- Founded
- 2003-01-01 in Las Vegas, Nevada, USA
- Headquarters
- New York City, New York, USA
Casino Affiliate Convention (CAC) is a dedicated B2B conference series focusing on affiliate marketing and advertising within the online gambling and iGaming industry. Founded in 2003 and first held in Las Vegas, Nevada, CAC was one of the earliest events to bring together casino and sportsbook operators, affiliate managers, marketing firms, media buyers, and webmasters. Organized by Ticonderoga Ventures, Inc., the convention covers performance marketing, SEO, player acquisition, regulatory compliance, and affiliate program management. Keynote speakers and panelists have come from leading iGaming brands, technology providers, and regulatory bodies. Over the years, CAC has been held in Las Vegas, Montreal, and Amsterdam, reflecting the global nature of the iGaming affiliate ecosystem. Though its prominence has waned as larger conferences like iGB Affiliate and SiGMA have grown, CAC remains a historically significant platform that helped shape the affiliate marketing landscape in online gambling. The organizer, Ticonderoga Ventures, continues to operate the CAC brand, though recent editions appear to be sporadic or inactive based on public records.
Detailed Review
Founding and History
The Casino Affiliate Convention was founded in 2003 by Marc Lesnick under Ticonderoga Ventures, Inc., with the first event taking place in Las Vegas at the Crowne Plaza hotel. Early editions were held in Las Vegas in 2004 and 2006, before expanding to Montreal in 2007 and Amsterdam in 2010. The convention was designed to serve the growing niche of affiliate marketing within online gambling, providing a dedicated B2B platform for networking and education.
Business Model and Products
CAC operates as a two-day conference featuring keynote sessions, panel discussions, workshops, and an exhibition hall. Revenue is generated through ticket sales, sponsorship packages, and exhibitor fees. Additionally, CAC historically maintained an online directory of casino affiliate programs and resources, though the current status of this service is unclear. The event's organizer, Ticonderoga Ventures, is a small B2B event firm based in New York City with a lean team, likely fewer than ten full-time staff.
Market Position and Current Status
CAC was one of the earliest conferences in the iGaming affiliate space, but its significance has diminished as larger events like iGB Affiliate and SiGMA have emerged. The official website has not been updated in over a decade, and no new event dates after 2010 have been publicly announced. The CAC brand appears to be dormant, though Ticonderoga Ventures may still exist. The only publicly confirmed leader is founder Marc Lesnick, who serves as the conference organizer.
Key Products
Casino Affiliate Convention (CAC)
A B2B conference series dedicated to iGaming affiliate marketing, typically spanning two days with keynote sessions, panel discussions, workshops, and an exhibition hall. Editions have been held in Las Vegas, Montreal, and Amsterdam.
CAC Affiliate Directory / Listing Service
An online directory of casino affiliate programs and resources, historically maintained by CAC; current status unclear.
Key Persons
- Marc Lesnick
Founder / Conference Organizer