Cactus Gaming Ltda

History and Founding

Cactus Gaming was founded in 2018 in São Paulo, Brazil, though its formal product development began in March 2021. The company was established by Nickolas Tadeu Ribeiro de Campos and quickly became a leading platform provider in the Brazilian market. Its first two operator brands launched on the platform in 2022 were Aposta Casada and CifraBet, which remain part of its reference portfolio. The company adopted a work-from-home culture that now covers 95% of employees and restructured its C-level executive team in 2023.

Business Model and Products

Cactus Gaming operates as a turnkey white-label supplier, offering a fully managed platform for sports betting and casino operations. Its core product is the Cactus White-Label Platform, which includes back-office tools, dashboards, user monitoring, and financial control. In 2024, the company launched its own proprietary sportsbook, complementing earlier integrations with third-party providers such as Digitain. Additional products include the Cactus API Integration for seamless third-party content and payment gateway connections, a Cactus CRM for player engagement and retention, and the Cactus Reporting & Analytics suite for operational and strategic decision-making.

Market Position and Expansion

Cactus Gaming claims a 30% market share in Brazil and serves more than 30 operators globally. The company has pursued aggressive international expansion: in 2024 it opened operations in Mexico and began activities in Asia, Europe, and South America, followed by entries into Chile and Peru in 2025. Cactus Gaming served as Master Sponsor at BiS Sigma Americas in 2025, where it won Best Platform of the Year, and exhibited at ICE London 2025 and Sigma Manila. Partnerships with content providers such as 3 Oaks Gaming, Platipus, and Playson have strengthened its game portfolio, while its own CRM and support teams operate 24/7.

Regulatory Compliance and Certifications

Cactus Gaming emphasizes regulatory compliance and has obtained official accreditation from the Brazilian government. Its technology is certified to meet the requirements of regulated markets including Italy, Spain, the Netherlands, Peru, and Brazil. The company positions itself as a strategic partner for operators seeking compliance, security, and high conversion rates, claiming to help operators achieve conversion rates of up to 70%.

Awards and Recognition

Cactus Gaming has been recognized with multiple industry awards: Best White Label Provider at BiS Sigma São Paulo (2024), Best Platform of the Year at BiS Sigma Americas (2025), and best online casino and white-label platform awards at SiGMA World and Gambling Brasil in 2023, 2024, 2025, and 2026. These awards reflect the company's strong reputation in the iGaming industry.

Leadership Changes and Strategic Direction

In 2026, Thiago Garrides Cabral Lima moved from CFO to CEO, succeeding Abelardo Dantas. This transition signals a renewed focus on governance, operational efficiency, and sustainable growth in the post-regulation Brazilian market. The company also confirmed Tiago Carneiro as Chief Regulatory Affairs Officer, reinforcing its commitment to compliance and market access.