BetStarters

History and Founding

BetStarters was founded in 2016 in Barcelona, Spain, by a team that recognized common operator struggles with integrations and platform inflexibility. The company initially focused on building a modular platform adaptable to various regulatory environments. By 2020, it had established a presence in Malta, where its headquarters now reside. Throughout its history, BetStarters has remained privately held and self-funded, with no venture capital backing as of the latest available data.

Products and Platforms

BetStarters provides a suite of customizable B2B solutions. Its white-label casino platform offers a fully branded online casino with game aggregation from multiple providers, payment processing, player management, and compliance tools. The white-label sportsbook platform covers pre-match and live betting, multiple sports markets, risk management, and odds feed integration, designed for rapid deployment in regulated markets. The turnkey iGaming solution combines casino and sportsbook modules with backend administration, CRM, and reporting tools. Data feed solutions deliver real-time sports data, odds, and statistical feeds. Additionally, BetStarters offers custom integrations and ongoing operational support for third-party systems such as payment gateways and KYC providers. In 2025, the company partnered with Altenar to integrate Altenar’s award-winning sportsbook platform into its offering, strengthening its sportsbook capabilities for emerging markets.

Leadership

BetStarters is led by a lean management team. Glenn Debattista serves as Chief Operating Officer, confirmed through an exclusive interview on Sigma.world where he discussed iGaming leadership and compliance in emerging markets. Alessandro Vitari holds the role of Chief Technology Officer, as listed on the company’s LinkedIn page employee roster. No CEO or founder names have been publicly confirmed, and other C-level roles such as Chief Commercial Officer or Chief Financial Officer have not been identified.

Market Position

BetStarters competes with larger iGaming platform providers such as Soft2Bet, EveryMatrix, and BetConstruct. Its niche is emerging markets and operators seeking a high degree of customization and hands-on support. The company emphasizes flexibility, founder-led approach, and rapid adaptation to different regulatory environments. It actively publishes thought leadership on CRM and platform rigidity, particularly for the Latin American market.

Recent Developments

In 2025/2026, BetStarters launched “BetStarters 4.0,” a new chapter in its platform evolution, announced on its blog. The company continues to participate in industry events like SBC Summit and maintains an active social media presence. Its partnership with Altenar was a notable enhancement to its sportsbook product suite, targeting growth in Latin America and Africa.