Betson Imperial Parts & Service Co

Founded: 1934-01-01 in Greenwich Village, New York, NY, USA
Headquarters: Carlstadt, New Jersey, USA

Betson Imperial Parts & Service Co. is a leading full-line distributor of parts, supplies, and OEM services for the coin-operated amusement, vending, gaming, office coffee service (OCS), and billiard industries. A wholly owned division of H. Betti Industries, Inc., the company traces its roots to 1934, when restaurateur Humbert Betti began operating jukeboxes in his Greenwich Village tavern. Over 90 years, the organization evolved from an early coin-op equipment operator into a dedicated parts and service powerhouse, supporting operators, family entertainment centers (FECs), and gaming establishments across the United States. Betson Imperial Parts & Service operates three strategically located distribution centers (East Coast, West Coast, and Central U.S.) and manages a robust e-commerce platform, betsonparts.com, which offers over 20,000 SKUs. The company’s commitment to same-day shipping, technical expertise, and exclusive distribution partnerships (e.g., Goldfinger Monitors, Cafection Evoca Group) has made it a trusted, single-source solution for businesses that rely on reliable parts and timely service.

Detailed Review

History

Betson Imperial Parts & Service Co. functions as the parts-distribution arm of the family-owned H. Betti Industries enterprise. The broader organization was founded in 1934 by Humbert Betti, who began by placing jukeboxes in his own Greenwich Village restaurant and tavern. Over the decades, the business grew into a major coin-op equipment distributor and, later, created a specialized parts division to serve the aftermarket needs of arcade, vending, and gaming operators.

Business Model & E-Commerce

Today, Betson Imperial Parts & Service is a B2B distributor that stocks an extensive inventory of components: joysticks, buttons, coin mechanisms, bill validators, monitors, power supplies, vending machine parts, coffee-brewing system components, and billiard supplies. The division’s primary sales channel is its comprehensive e-commerce website, betsonparts.com, launched in 2015. In 2025, the company celebrated the platform’s 10th anniversary, noting that it has grown to carry more than 20,000 SKUs and offers a site-wide subscription program for frequently ordered consumables. The platform provides 24/7 ordering, advanced search capabilities, and dedicated customer support. The company operates three major distribution centers on the East Coast (Carlstadt, NJ), West Coast, and Central United States, enabling rapid order fulfillment.

Products & Partnerships

Key product partnerships include an exclusive master distributor agreement for Goldfinger Monitors and strategic distribution relationships with Cafection Evoca Group (coffee/beverage equipment parts). In 2020, Betson Imperial also launched a line of safety- and cleaning-related products (signage, decals, sanitation supplies) to help FECs and arcades adapt to COVID-19 protocols.

Leadership

The division is led by President Richard Zayas-Bazan, a 22-year veteran of the organization who was promoted to the presidency in 2019. Under his leadership, the unit has consistently delivered profitable growth, expanded its e-commerce capabilities, and secured exclusive distribution rights that strengthen its value proposition to operators and facility owners.

Key Products

betsonparts.com
Full-featured B2B e-commerce site launched in 2015; houses over 20,000 SKUs; offers 24/7 ordering, advanced search, and a subscription program for frequently ordered consumables.
Parts Subscription Program
Launched to enable automatic recurring orders of essential parts (e.g., filters, cups, cleaning supplies) at a frequency chosen by the customer.
Arcade & Gaming Parts
Joysticks, buttons, coin mechanisms, bill validators, monitor assemblies, power supplies, wiring harnesses, and PCB components for arcade cabinets and gaming machines.
Vending Machine Parts
Components for snack, beverage, and combination vending machines, including bill changers, keypads, motors, and refrigeration parts.
Office Coffee Service (OCS) Parts
Brewers, water filters, valves, pumps, and dispensing parts for coffee and hot beverage machines.
Billiard Supplies
Pool table felt, balls, cues, chalk, and replacement parts for commercial billiard tables.
Goldfinger Monitors
Exclusive master distributor rights in the U.S. for Goldfinger brand monitors and display solutions for arcade and gaming applications.
Cafection Evoca Group Partnership
Strategic distribution relationship for parts and service support for Cafection and Evoca coffee and beverage equipment.
Safety & Cleaning Products
Signage, floor decals, sanitation stations, and cleaning kits launched in 2020 to support safe FEC reopenings.