Bally’s

History & Corporate Evolution

Bally's Corporation traces its roots to 2004, when BLB Investors was formed as a joint venture between Starwood Capital Group, Kerzner International, and the Waterford Group to acquire Wembley plc’s U.S. racetrack and slot‑machine assets. The purchase of Lincoln Park in Rhode Island closed in 2005, and the property was renamed Twin River in 2007. After a Chapter 11 restructuring in 2009‑2010, the company emerged as Twin River Worldwide Holdings. It expanded through acquisitions, including the Hard Rock Hotel & Casino Biloxi (2014) and Newport Grand (2015). The most transformative move came in 2020 when the company purchased the rights to the Bally’s name from Caesars Entertainment and rebranded itself as Bally’s Corporation. This name change gave the company instant brand recognition and a link to the storied Bally Manufacturing legacy, founded in 1932 by Raymond Moloney as a pinball and slot‑machine maker.

Current Operations & Properties

Bally’s owns and manages a diverse portfolio of land‑based casinos, including properties in Atlantic City, Biloxi, Rhode Island, Colorado, and others. The company also holds a golf course (Trump Golf Links at Ferry Point, New York) and a horse‑racing track (Arapahoe Park, Colorado). Through its Star Entertainment Group subsidiary, Bally’s operates two casinos in Australia. The digital division (Bally’s Interactive) provides technology services for sports betting, iGaming, free‑to‑play gaming, poker, and daily fantasy sports, covering 14 U.S. states. Bally’s is actively pursuing a $4‑billion, 3‑million‑square‑foot integrated resort project in the Bronx, New York, which would be the largest private investment in the borough’s history.

Financial Highlights (2023)

- Revenue: $2.4 billion - Net income: –$187.5 million (loss) - Total assets: $6.9 billion - Total equity: $635 million

The company is majority‑owned by Standard General (74%) and also counts Noel Hayden (10%) as a significant shareholder.

Recent Developments

In March 2025, Bally’s appointed Mira Mircheva as Executive Vice President and Chief Financial Officer, succeeding Marcus Glover. The company also announced preliminary full‑year 2025 results in March 2026. The Bronx integrated resort bid remains a key strategic initiative, with Bally’s offering community ownership options to local residents.