Aurify Gaming
- Founded
- 2016-01-01 in Lavonia, Georgia, United States
- Headquarters
- Johns Creek, Georgia, United States
Aurify Gaming is a privately held gaming technology company headquartered in Johns Creek, Georgia, with additional offices in Suwanee, Georgia; Piedmont, South Carolina; and Dallas, Texas. Founded in 2016 and co-founded by Girish Shimpi, the company develops and supplies first-class, high-earning games for regulated gambling markets including Class II tribal bingo, historical horse racing (HHR), charitable bingo, electronic pull-tabs, and Mexico slots. Aurify distinguishes itself through a combination of stunning visual artwork and compelling mathematical models, which together define its game style and drive player engagement. The company’s deep game library features popular series such as Nordic Queen, Treasure Raiders, and Wonders (e.g., Wonders of Athens, Wonders of Hawaii). Aurify has partnered with Exacta Systems to bring its HHR content to market via the Exacta Connect platform, and has also collaborated with Adoptit Publishing to expand distribution. Led by CEO Erik Nordin and a team of industry veterans, the company emphasizes exceptional customer service and a proven ability to deliver high‑performing games across multiple channels. Aurify maintains a lean operation, with an estimated 71 to 200 employees.
Detailed Review
History and Founding
Aurify Gaming entered the gambling supply market in 2016 with a focused strategy: create visually rich, mathematically sound games that perform well in Class II, charitable, and emerging historical horse racing segments. The company’s early products targeted the tribal bingo and electronic pull‑tab sectors, where its artwork and math models quickly gained attention. By partnering with Exacta Systems in 2022, Aurify gained a pathway into the rapidly growing HHR market, leveraging Exacta’s “build once, deploy many” regulatory‑approved platform. This agreement allowed Aurify to offer its content alongside best‑of‑breed HHR libraries.
Business Model and Products
The company’s portfolio spans several branded series: the Wonders series (including Wonders of Athens, Wonders of Hawaii), the Treasure Raiders series, the Nordic Queen series, and titles like Amazon Quest and Money Mania. Each title emphasizes bold, attractive visuals and engaging mechanics that drive repeat play. For the Mexican slots market, Aurify tailors its content to local regulatory and cultural preferences. Aurify also produces electronic pull‑tabs and charitable bingo games, as well as HHR content deployed via Exacta Connect. The company’s value proposition hinges on delivering “first‑class, high‑earning games with exceptional customer service and satisfaction,” a claim supported by its retention of tribal and charitable operators.
Market Position and Partnerships
Aurify has not disclosed any external funding rounds and is described by Tracxn as “unfunded,” indicating it has been self‑funded or bootstrapped since inception. Its modest employee count—estimated at 71–200—reflects a focused, experienced team rather than a large corporate structure. The executive team, led by CEO Erik Nordin and CTO Brendan Mullins, brings decades of combined experience from the interactive gaming and casino supply industries. While no COO, CCO, or CFO has been publicly named, the company’s lean leadership model has allowed it to remain agile in a competitive landscape. Recent partnerships indicate ongoing growth: the 2022 HHR agreement with Exacta Systems and a later content‑publishing deal with Adoptit. The company continues to expand its geographical footprint, with offices in Georgia, South Carolina, and Texas.
Key Products
Nordic Queen series
Slot‑style game series featuring Norse‑themed artwork and bonus mechanics.
Treasure Raiders series
Adventure‑themed slot games with treasure‑hunt narratives.
Wonders series (e.g., Wonders of Athens, Wonders of Hawaii)
Landmark‑themed games with unique math models and visual styles.
Amazon Quest
Jungle‑adventure slot game.
Money Mania
High‑volatility slot title with multiplier features.
HHR Game Content
Historical horse racing games deployed via Exacta Connect platform.
Electronic Pull‑Tabs
Digital pull‑tab games for charitable and tribal markets.
Mexico Slots
Locally adapted slot content for the Mexican regulated market.
Offices & Headcount
71 employees (approx.)
