Apostou.com (BETBR Loterias Ltda)

Licensing & Regulatory Milestone

BETBR Loterias Ltda was one of the first operators to receive definitive SPA authorisation under the new federal framework. Portaria SPA/MF 373, published in the Diário Oficial da União in February 2025, formally approved the company to operate sports betting and online gaming across all three of its brands. This licence is valid for a fixed term and subjects the operator to the 12% gross gaming revenue levy and standard Brazilian corporate taxes (IRPJ, CSLL, PIS, Cofins).

Acquisition by Esportes Gaming Brasil

The most significant corporate event to date is the acquisition by Grupo Esportes Gaming Brasil, the owner of the Esportes da Sorte brand. The deal, announced in July 2026, covers all assets of BETBR Loterias, including the Apostou.com domain and technology platform, as well as the B1BET and BRBET brands. The transaction is being reviewed by CADE under Public Notice No. 464. This acquisition is part of a broader M&A trend in Brazil’s regulated market. Earlier, Esportes da Sorte had acquired a controlling stake in ST Soft Desenvolvimento de Programas de Computadores Ltda, which held a Loterj licence and operated a separate brand also named Apostou. With the federal licence secured in 2025, the group moved to fully absorb BETBR Loterias, gaining a clearly authorised operator with a Paraná-based physical footprint.

Market Position & Products

Before the acquisition, BETBR Loterias was a smaller entrant in Brazil’s competitive betting landscape. The Apostou brand focused on sports betting with competitive odds, while B1BET and BRBET target similar verticals. All three offer online casino content (slots, live dealer, etc.) and rely on the statutory PIX payment system for deposits and withdrawals. The platforms are built for the Brazilian user, with Portuguese-language interface and local customer support.

Operational & Corporate Structure

The legal entity BETBR Loterias Ltda (CNPJ 55.881.028/0001-77) remains the registered company. Its primary activity is listed under CNAE 9200-3/99 (Other gambling and betting activities). The company’s email contact (stsoft.cg@gmail.com) and phone number (+55 41 997100166) suggest a close operational link to the earlier ST Soft entity. Post-acquisition, the day-to-day management likely falls under Esportes Gaming Brasil’s corporate governance, but no specific executive team has been publicly disclosed for BETBR Loterias itself.

Headcount

Publicly available headcount data was not found.