AIEJA

Overview

AIEJA (Asociación de Permisionarios, Operadores y Proveedores de la Industria del Entretenimiento y Juegos de Apuesta en México A.C.) is the principal trade body representing the legal gambling sector in Mexico. It was established to bring together all licensed participants—permit holders, operators, and suppliers—in order to foster a unified voice when engaging with federal and state authorities. The association’s core mission is to promote responsible gaming, ensure a fair fiscal framework, and support the growth of a regulated market that contributes to public finances and job creation.

Advocacy and Lobbying

AIEJA regularly communicates with Mexican regulators, especially the Ministry of the Interior (SEGOB) through the Gaming and Raffles Directorate, on issues such as licensing requirements, regulatory updates, and tax policy. A notable recent effort was its strong criticism of the 2024 fiscal reform that raised the Special Tax on Production and Services (IEPS) on online gambling from 30% to 50% of gross revenue. The association argued that the increase would damage competitiveness and drive operators to the black market, undermining the regulated ecosystem.

Events and Conferences

The association organizes the annual Convención Internacional del Juego (International Gaming Convention) in Mexico City, which features panels, workshops, and networking opportunities. The 2024 edition (the fourth) took place 12–14 March. In 2025, AIEJA announced a landmark partnership with SiGMA Group to co-host SiGMA North America 2026 in Mexico City, further positioning Mexico as a hub for iGaming in Latin America.

Membership Services

AIEJA provides its members with industry intelligence, regulatory updates, business matchmaking, and facilitated introductions to key regulators and decision-makers. The association is funded through membership fees and event sponsorship; it does not publish annual reports or disclose financials publicly. Its headcount is not officially stated but is estimated to be fewer than 20 staff, operating with a small executive team and support staff.

International Partnerships

AIEJA has forged alliances with global gaming entities. In September 2024, it welcomed EveryMatrix as a member, and earlier technology providers such as WA Technology have also joined. These partnerships help bring international best practices to the Mexican market and strengthen the association’s advocacy efforts.

Responsible Gaming

AIEJA promotes player protection and safer gambling practices among its members, aligning with international standards. This is an integral part of its mission to ensure that the industry operates responsibly and maintains public trust.