- Headquarters
- Italy
AGIPRO is a specialised public relations and communications agency focused exclusively on the Italian and international public gaming (iGaming/gambling) industry. The firm positions itself as a strategic partner for operators, suppliers, and institutions navigating the complex regulatory and competitive landscape of regulated gambling markets. AGIPRO’s core expertise lies in corporate and B2B communication, media relations, crisis management, and digital/social PR, all tailored to the gambling sector. A key differentiator is its proprietary data service, Agipro Data, which provides monthly and year-to-date figures on gross gaming revenue (GGR) and gross gaming tax (GGT), operator market shares, and market trends for betting, casino games, and poker in Italy. The agency also produces editorial products such as magazines and house organs dedicated to the betting and gaming world, and operates the news wire agipronews.it, serving as an industry information hub. By combining communication strategy with detailed market intelligence, AGIPRO helps clients maintain reputation, increase brand awareness among selected audiences, and navigate sector-specific challenges. Its team of experts monitors regulatory changes, competitor activities, and market performance to offer targeted consulting and scenario analysis. The agency serves both established global gaming brands and emerging operators seeking to strengthen their presence in the Italian market.
Detailed Review
Services
AGIPRO positions itself as more than a traditional PR agency; it is an integrated communications and market intelligence partner for the gambling industry. The company’s service portfolio spans seven core areas: corporate and B2B communication to increase brand awareness and reputation among trade audiences; public and media relations including press conferences and events with selected journalists; crisis communication with strategies backed by analysis and recovery plans; digital and social PR for multi-platform storytelling; sustainability communication to promote environmental and social responsibility projects; competitor scenario analysis that monitors market movements; and editorial products such as magazines and house organs focused on the betting and gaming sector.
Market Intelligence
In addition to these agency services, AGIPRO offers Agipro Data, a paid subscription service that delivers official Italian online market data. This includes monthly and yearly GGR and GGT, operator market shares for the top 25, market trends, and comparisons with prior periods, covering betting, casino games, and poker. The agency also runs the news site agipronews.it, which publishes daily newswires and industry updates. AGIPRO’s deep specialisation in a single vertical – regulated gambling – gives it an unusually granular understanding of the sector’s regulatory, legislative, and market dynamics. The agency explicitly states that it analyses scenario analysis and market data, regulatory and legislative data, institutional data, and comparison of competitors’ market shares, suggesting a consultancy-like rigour combined with communications execution.
Market Focus
The company’s focus is primarily on the Italian market, but it also serves international gaming brands looking to operate in Italy. Its client base is not publicly disclosed, but the agency claims to work with both Italian and international public gaming brands. AGIPRO’s status as a dedicated gaming-industry PR firm is relatively rare even within the broader iGaming ecosystem, where most agencies are generalist marketing firms. This specialisation likely makes the company a go-to partner for compliance-sensitive communications in a highly regulated environment. Founding details were not available from any public source; the agency does not publish its history or founder information on its website.
Key Products
Corporate & B2B Communication
Brand awareness and reputation management projects for gaming operators, targeting trade audiences and specialised magazines.
Public & Media Relations
Press conference organisation, press release distribution, and event coordination with selected journalists.
Crisis Communication
Prevention and management of communication crises through strategic analysis and recovery plans.
Digital & Social PR
Storytelling across digital and social media to communicate client achievements and brand narratives.
Sustainability Communication
Promotion of client projects related to environmental and social sustainability in the gambling sector.
Competitor Scenario Analysis
Monitoring of the gambling market to deliver targeted competitor assessments and market positioning insights.
Editorial Products
Production of magazines and house organs dedicated to gambling and betting topics.
Agipro Data
Monthly and yearly GGR & GGT data, operator market shares (top 25 Italian operators), historical comparisons, and YTD market size for online betting, casino, and poker.
agipronews.it
Daily newswire service covering the Italian and international gambling industry, mentioned as part of Agipro Data.