Affilka by SOFTSWISS

Background and Founding Story

Affilka by SOFTSWISS was launched in 2018 as a module within the SOFTSWISS Casino Platform, designed to provide affiliate management capabilities directly to operators using that backend. Recognizing the broader market need, SOFTSWISS spun Affilka off into an independent product, allowing it to serve operators regardless of their platform provider. The product has since grown to power over 450 iGaming websites and has become a recognized name in the affiliate management software space.

Business Model

Affilka operates on a B2B software-as-a-service model, charging operators for access to its affiliate management suite. Pricing is not publicly disclosed; interested parties must request a proposal, which can slow initial evaluation. The platform’s revenue likely scales with the number of affiliates managed or transactions processed, though exact pricing tiers are not published. Affilka’s close ties to SOFTSWISS provide a steady stream of integrated clients, but it also competes for operators using other backends.

Key Features and Strengths

The platform offers a central dashboard for affiliate supervision, including account management, dedicated managers, notes, tags, and status changes. Its Commissions Constructor is a unique tool that enables operators to build custom commission plans using dynamic criteria such as first-deposit amount, bet/wager amounts, net revenue, and player country, with rules alterable per user or group. Integrated payment processing supports Neteller, Skrill, Cryptoprocessing, wire transfer, and others; a financial API allows manual payout recording for unsupported providers. In-depth reporting filters by date, manager, commission plan, currency, country, and first-deposit date, with export and sharing capabilities. Media management allows upload of banners and landing pages with visibility controls. The technology stack (Ruby and Go) ensures high-load visit tracking and fault tolerance.

Market Position and Competitors

Affilka competes with other affiliate management platforms like Income Access, Scaleo, and Post Affiliate Pro. Its main differentiator is the close integration with the SOFTSWISS ecosystem, which provides a stable technological foundation and a built-in client base. However, this dependence can be a drawback for operators using non-SOFTSWISS backends, as integrations may require additional customisation. The company does not publicly disclose team size or deep technical documentation, which may be a concern for enterprises requiring thorough due diligence.

Recent Milestones

In Q1 2025, 44 new brands joined the platform, and affiliate payments grew 13.2% quarter-on-quarter. In 2025, Affilka won “Affiliate Company of the Year” at the International Gaming Awards. In 2024, it added 47 new brands in Q1 and celebrated its 7th anniversary. These milestones demonstrate steady growth and industry recognition, reinforcing its position as a mature, award-winning solution.