- Founded
- 2019-01-01
- office@advabet.com
Advabet, now operating as Adwa, is a B2B iGaming software provider founded in 2019 that specializes in white-label and turnkey solutions for online casinos and sportsbooks. The company offers a full-stack platform that enables operators to launch and manage their own gambling brands with customizable design, user-friendly interfaces, and integration with multiple payment service providers. Advabet originally targeted key regulated markets including Germany, Austria, and Canada, leveraging deep technical expertise from its founders’ experience in creating gaming IT solutions since 2012. The platform is designed as a self-service casino system, giving clients control over their operations while the company provides ongoing technical support, issue resolution, and product updates. In recent years, the company underwent a strategic rebranding to Adwa, positioning itself as a next-generation iGaming platform provider that continues to tailor online casinos from scratch. The business now serves a global client base seeking agile, scalable, and compliant gambling technology. As of 2025, the company is estimated to employ between 11 and 50 people and generate annual revenue around $7.1 million, according to ZoomInfo.
Detailed Review
Company Background
Advabet was founded in 2019 by Sergey Cravcenco, leveraging deep technical expertise from the team's experience building gaming IT solutions since 2012. The company initially targeted regulated markets in Germany, Austria, and Canada, offering a white-label and turnkey platform for online casinos and sportsbooks. In 2024/2025, the company rebranded to Adwa (Adwa.io), signaling a shift toward a more modular, API-driven architecture aimed at faster time-to-market for clients.
Products & Services
Advabet/Adwa provides a comprehensive suite of B2B solutions: a white-label online casino that allows operators to launch fully branded sites with game aggregation, payment integration, and back-office management; a turnkey solution where the provider handles hosting, licensing, and operational support; a self-service platform giving clients direct control over settings, promotions, and game selection; a sports betting engine covering pre-match and live markets with risk management tools; and a flexible payment gateway supporting e-wallets, bank transfers, and cryptocurrencies.
Market Position & Competitors
The company competes with established B2B white-label providers such as SoftSwiss, EveryMatrix, and BetConstruct. Advabet/Adwa differentiates itself through a personalized, self-service approach with dedicated support and flexible payment integrations. The company does not hold its own gaming license but provides software to licensed operators, handling technical compliance and integrations.
Recent Developments
The rebranding to Adwa represents a strategic evolution toward a more modular platform. As of 2025, the company employs an estimated 11–50 people and generates around $7.1 million in annual revenue. Leadership includes founder and CEO Sergey Cravcenco and COO Sergei Medushevskii, who continues in that role under the Adwa brand.
Key Products
White-Label Online Casino
A fully branded, ready-to-launch online casino solution that includes game aggregation, payment processing, and back-office management.
Turnkey Casino Solution
An end-to-end solution where Advabet/Adwa provides the software, hosting, and support for the entire operation, minimizing client technical requirements.
Self-Service Casino Platform
An operator-controlled platform that allows clients to manage their casino's settings, game selection, promotions, and payment integrations through a dashboard.
Sports Betting Platform
A fully integrated sportsbook engine covering pre-match and live betting, multiple sports, high odds customization, and risk management tools.
Payment Gateway Integration
A flexible payment system that integrates with multiple local and international payment service providers, including e-wallets, cards, bank transfers, and cryptocurrencies.
Offices & Headcount
30 employees (approx.)