- Headquarters
- Sioux Falls, South Dakota, USA
- Phone
- (605) 334-4464
44i is a digital-first integrated marketing agency based in Sioux Falls, South Dakota, founded by James Lather. The agency provides a comprehensive suite of services including branding, website development, video production, digital advertising, social media management, content marketing, and search engine optimization. 44i has built a reputation for working with a diverse range of clients—from local and regional businesses to national accounts—across industries such as healthcare, higher education, agriculture, and casino/gaming. The company’s philosophy centers on deeply understanding each client’s market complexities to drive measurable business growth. In addition to client-facing services, 44i offers a white-label digital services program for other agencies, allowing them to expand their advertising offerings under their own brand. The agency has been recognized for its longevity and growth, with founder James Lather noting in a press release that the company was celebrating its 21st year in business as of a recent recognition. 44i maintains a strong focus on accessibility and user experience, and its leadership emphasizes a data-driven, integrated approach to marketing that moves beyond traditional advertising silos.
Detailed Review
Services and Specialties
44i, Inc. operates as a full-service digital marketing agency that positions itself as a “digital-first integrated marketing” partner for businesses seeking to generate more leads, sales, and brand awareness. The company’s service portfolio covers strategy, creative development, media buying, social media marketing, video production, website design and development, SEO, and content marketing. 44i has particular expertise in regulated industries such as healthcare and gaming, as evidenced by its published case studies.
Client Case Studies
One notable case involves a “Major-Market Midwest Casino” where 44i helped a new, small casino gain market share against established large casino resorts through targeted digital campaigns. Other case studies include an international corn seed dealer, a technical college, and a multi-specialty surgical center. The agency also offers a white-label program (44idigital.com/agencies) that enables traditional agencies to resell digital services.
White-Label Program
44i's white-label digital services program allows other agencies to expand their advertising offerings under their own brand. This program is a key differentiator, providing a turnkey solution for agencies that lack in-house digital capabilities.
Company History and Leadership
44i has been in business for over two decades, with its founder James Lather celebrating the company’s 21st year in a 2024/2025 context. The agency is privately held and organically grown, with no evidence of recent funding rounds or acquisitions. James Lather is the Founder and President, and no other C-level executives have been identified in public sources.
Online Presence and Accessibility
The agency maintains a strong online presence and is active on LinkedIn, Facebook, and its own website. It emphasizes accessibility compliance and provides an accessibility menu on its site. While the company has a clear digital focus, it also offers traditional marketing services, describing itself as an “integrated” agency.
Key Products
Digital Strategy & Integrated Marketing
Custom marketing plans combining digital and traditional tactics to drive business growth.
Website Design & Development
Custom website builds with a focus on user experience, conversion optimization, and accessibility.
Video Production
From concept to post-production for commercial, social, and corporate videos.
Social Media Management
Content creation, community management, and paid social advertising.
Digital Advertising (PPC/SEM)
Paid search, display, and social media ad campaigns.
SEO (Search Engine Optimization)
On-page and off-page optimization for organic search visibility.
Content Marketing
Creation of blog posts, whitepapers, infographics, and other content assets.
Branding & Creative
Logo design, brand guidelines, and creative collateral.
White-Label Digital Services for Agencies
A program allowing other agencies to resell 44i’s digital marketing services under their own brand.