3X Bet

History

3X Bet was founded in May 2005 in the UK, initially operating as a white-label iGaming business. It quickly launched its own suite of products: 3X Games, 3X Lotto, and 3X Bingo. In 2011, the company introduced the Daily Sport Lotto via its 3X Lotto brand, in conjunction with Malta-licensed operator PlayOtto; this was claimed to be the first independent Euro Millionaire Daily Draw Lottery in the UK. In 2012, 3X Bet partnered with Scratchino to launch custom-branded mobile scratch cards for the Daily Sport newspaper, featuring its "Sport Babes" models. In 2013, the company’s owner established the mobile casino brand Fonesino, and 3X Bet merged and re-branded as Fonesino, launching with Gibraltar-licensed operator Nektan. The following year, 3X Bet partnered with a leading digital slots developer to launch Daily Sport Casino, which featured custom slots incorporating the Daily Sport Babes. The Fonesino brand went on to acquire a portfolio of mobile iGaming domains: MoGames, MoBingo, MoSlots, MoArcade, MoInstants, MoCasino, and MoSports.

Products & Platforms

The company offers a range of B2B products and consumer-facing brands. 3X Games is a white-label gaming suite of casino and bingo games. 3X Lotto is a lottery product used to launch the Daily Sport Lotto. 3X Bingo is a bingo product. Fonesino is a mobile casino brand launched in 2013, now a registered trademark of The Bet (IP) Limited and used under licence by 3X Bet. The MO Group of Domains (MoGames, MoBingo, MoSlots, MoArcade, MoInstants, MoCasino, MoSports) were acquired by Fonesino to cover various mobile gaming categories. Additionally, 3X Bet provides consultancy services under "Interactive Betting & Gaming Products and Consultancy Services."

Business Model & Licensing

3X Bet operates as a white-label solutions provider and also runs its own consumer-facing brands such as Fonesino. Historically, it partnered with licensed operators like PlayOtto (Malta) and Nektan (Gibraltar) to offer its products under their licenses. The company is based in the UK, but its current licensing status with the UK Gambling Commission is not publicly confirmed. The Fonesino trademark is owned by The Bet (IP) Limited. The company's website (www.3xbet.co.uk) appears to be a static historical page rather than a dynamic corporate site.