3et Sportsbook

History & Ownership

3et first appeared around 2020–2021, though its exact founding year and original jurisdiction are not publicly confirmed. The brand was carved out of a larger group that included Matchbook Betting Exchange, Xanadu Consultancy, and Eurasia Sports Limited – a restructuring led by Farzad Peyman, then CEO of the parent group. Today, 3et is operated by Eurasia Sports Limited, a privately held company with no publicly disclosed financials or headcount. The corporate structure may involve entities registered in Malta or Cyprus.

Business Model

3et operates as a low-margin, high-limit sportsbook, appealing to value-oriented and professional bettors. It makes money through the volume of bets placed, rather than through aggressive margins or bonus-heavy acquisitions. The brand focuses on pre-match and live betting across a wide range of sports, with particularly deep coverage of European soccer leagues and U.S. sports such as NBA, NFL, MLB, and NCAA. The integration with VOdds allows users to compare odds across multiple Asian bookmakers and place bets from a single interface, further increasing bet volume.

Licensing & Regulation

3et holds a bookmaker's licence from the Revenue Commissioners of Ireland, obtained in late 2025. This licence permits the platform to offer sports betting to Irish residents legally. Prior to this, 3et served international customers from jurisdictions without a local licence requirement. The company is not licensed by the UK Gambling Commission or the Malta Gaming Authority, though its parent group has ties to those regions.

Products & Platform

- 3et Sportsbook: The core offering – a full-market sportsbook covering over 30 sports, with high maximum stakes on many markets, fast bet settlement, and a clean, no-frills interface. Live betting is available with regularly updated odds. - 3et Partners: The affiliate programme offers CPA, revenue share, volume rebate, and hybrid commission structures for traffic in sports betting. - VOdds Integration: Through the VOdds trading platform, users can access 3et's odds alongside those of other Asian bookmakers, with advanced trading tools. The platform does not currently offer a dedicated mobile app but provides a mobile-optimised website.

Market Position & Reputation

3et occupies a niche as a no-frills, high-limit bookmaker for informed bettors. It avoids mass-market advertising and relies on word-of-mouth, affiliate networks, and integration with trading platforms like VOdds. Reviews on portals such as SiGMA World and VOdds highlight its depth of markets and competitive pricing. Drawbacks include a relatively small customer base, limited customer support channels, and a lack of transparency about ownership and governance. The brand's recent Irish licence signals a strategy to enter regulated markets while maintaining a lean, cost-effective operation.