- Founded
- 2018-01-01 in Limassol, Cyprus
- Headquarters
- Limassol, Cyprus
22Bet is a global online sports betting and casino platform that has grown rapidly since its establishment in 2018. Headquartered in Limassol, Cyprus, the company operates under a Curacao gaming license and holds regional licenses across several African countries including Kenya, Nigeria, Ghana, Uganda, and Senegal. Originally launched as a sportsbook, 22Bet expanded into a full online casino with thousands of slots, table games, and live dealer experiences. The platform covers over 40 sports with competitive odds and live betting, available in over 60 languages and multiple currencies including cryptocurrencies. The company also runs the 22Bet Partners affiliate program and launched a crypto-first platform called 22bit in 2026. Despite rapid growth, 22Bet remains privately held, with ownership attributed to Marikit Holdings Ltd and TechSolutions Group N.V. Key leadership is not publicly disclosed, but the brand has won industry awards such as Best Sports Betting Operator of the Year at the AffPapa iGaming Awards 2026.
Detailed Review
Business Model and Products
22Bet operates as an online sportsbook and casino, generating revenue primarily through player losses, sports betting margins, and affiliate commissions. The sportsbook covers 40+ sports with pre-match and live betting, offering features like cash-out, accumulator boosts, and live streaming for select events. The casino includes over 3,000 games from providers such as Microgaming, NetEnt, Evolution Gaming, and Play’n GO, plus a live dealer lobby. The brand also delivers dedicated mobile apps for Android and iOS. In January 2026, 22Bet launched 22bit, a crypto-first iGaming platform supporting major cryptocurrencies with no withdrawal limits.
Licensing and Market Position
22Bet holds a primary Curacao eGaming license via TechSolutions Group N.V., a Kahnawake license for Canada, and several country-specific licenses in Africa (Kenya, Nigeria, Ghana, Uganda, Senegal). The brand has been compared to 1xBet due to similar product structure and licensing. It signed a sponsorship deal with Paris Saint-Germain in 2020 as the club’s first Official African Betting Partner. In 2026, 22Bet won “Best Sports Betting Operator of the Year” at the AffPapa iGaming Awards, reflecting its growing industry recognition.
Challenges and Criticism
User reviews on platforms like Trustpilot and Reddit highlight occasional slow payouts, strict identity verification processes, and restrictive withdrawal limits for certain methods. Some critiques label 22Bet a “1xBet clone,” and concerns about rogue behavior have been raised, though the operator maintains active licenses and regulatory compliance. The company does not provide phone support, relying on 24/7 live chat and email.
Key Products
22Bet Sportsbook
Pre-match and in-play betting across major and niche sports, known for high odds and extensive market coverage.
22Bet Casino
Online casino offering slots, table games, and live dealer games from multiple providers.
22Bet Live Betting
Real-time betting interface with dynamic odds and live streaming for select events.
22Bet Mobile App
Native Android and iOS applications providing full sportsbook and casino access.
22bit
Crypto-first iGaming platform launched January 2026, featuring slots, live games, and sports betting with cryptocurrency support and no withdrawal limits.
22Bet Partners
Affiliate marketing programme for player acquisition with commission-based revenue share.
Offices & Headcount
350 employees (approx.)