Pachinko/Pachislot Manufacturer

• 

  Sega Sammy

  Tokyo, Japan

  Sega Sammy Holdings Inc. is a Tokyo-listed entertainment conglomerate and a significant supplier of pachinko and pachislot machines to Japan's domestic amusement market. Formed in 2004 through the merger of Sega Corporation and Sammy Corporation, the group operates a dual structure: Sega Sammy Creation handles pachinko/pachislot hardware manufacturing, while Sega's game studios and subsidiaries such as Atlus and Rovio drive its consumer entertainment business. Its best-known video-game properties include Sonic the Hedgehog, Persona, Like a Dragon, and since 2023 the Angry Birds mobile franchise. The company is led by President and Group CEO Haruki Satomi and employs roughly 14,500 people on a consolidated basis. Although it is often associated with Sega's arcade and console history, its gambling-industry relevance comes from its position as a manufacturer and seller of pachinko and pachislot machines, sold to pachinko halls across Japan. That segment faces structural decline as the number of halls shrinks and player demographics age, which is a key industry dynamic affecting the group's outlook.

• SA

  Sankyo

  Tokyo, Japan

  Sankyo Co., Ltd. is a Japanese manufacturer of pachinko machines and one of the best-known original equipment suppliers in Japan's pachinko industry. Founded in Tokyo in 1966, the company develops and sells pachinko machines to pachinko hall operators, with its flagship "Fever" brand serving as the cornerstone of its commercial identity. Sankyo is listed on the Tokyo Stock Exchange and is consistently ranked among Japan's leading pachinko equipment manufacturers alongside Heiwa, Sanyo Bussan and Kyoraku. The company has operated through a period of structural decline in the domestic pachinko market, where hall counts and player numbers have contracted for years. Trade press coverage has captured this pressure in Sankyo's own results: Global Gaming Insider reported that Sankyo's fiscal Q1 sales fell 39% year on year to ¥33.6 billion as pachinko demand weakened. The company's response has centred on machine innovation, licensed intellectual property and cost discipline. Despite ongoing industry headwinds, Sankyo remains a core reference point in Japanese pachinko manufacturing and a significant commercial player in the broader Japanese amusement gaming sector.