Odds Comparison Platform
Companies offering odds comparison platform in the iGaming industry — 2 listed.
Oddschecker
London, United Kingdom
Oddschecker is a UK-based odds comparison platform that lets bettors compare live betting prices from multiple licensed bookmakers and betting exchanges in one place. It covers horse racing, football, tennis, golf and other sports, ranking available odds so consumers can identify the best price before deciding where to place a bet. The service is free to users and generates revenue through advertising and affiliate commissions when users click through and bet with an operator. Alongside its price comparison engine, Oddschecker publishes editorial and tips content, operates a casino comparison vertical, and runs Oddschecker Global Media, a commercial division focused on branded content and media partnerships. It also stages the annual Oddschecker Awards, which recognise betting industry operators and products. Founded in London in 1999, the company has long been considered one of the UK's most familiar betting-related consumer brands. It was acquired by the betting exchange operator Smarkets in June 2020 and continues to operate as a standalone brand within the Smarkets group. Its nearest competitors include international comparison portals Oddspedia and OddsPortal.
Recent News
ITV OddsFinder goes live for horse racing punters
ITV has launched ITV OddsFinder, a horse racing odds comparison app built with Funteron, as it looks to expand around its live racing coverage. The rollout arrives amid industry tension over the UK's affordability checks, with Glorious Goodwood serving as the first test.