Yancy Naughton

Yancy Naughton began his career in print publishing while attending Arizona State University in the early 1990s, launching golf and real estate magazines. This early entrepreneurial experience laid the groundwork for his transition into digital advertising.

He later moved into new media with the launches of Elephant Traffic and ZeroPark, building expertise in performance marketing and traffic monetization. These ventures positioned him at the intersection of advertising technology and affiliate marketing.

In 2012, Naughton founded HasTraffic, a multi-channel traffic marketplace that uses transparent auctions to connect advertisers and publishers. The platform allows publishers to set reserve prices and enables advertisers to see traffic opportunities at fair market prices, making it a widely used tool in the iGaming and affiliate sectors.

As Founder and Brand Ambassador, Naughton is known for his practical, operations-focused approach to performance marketing. He has spoken at major industry events such as Affiliate World and SiGMA, sharing insights on traffic quality, regulation, and market dynamics.