Vlad Kaltenieks is the Chief Executive Officer of BOYLE Sports, a leading betting and gaming operator with over 400 retail stores across Ireland and the UK and a growing digital footprint. He joined the company to drive a strategic reinvention, overseeing a full brand refresh, expansion into new UK markets, and high-profile partnerships with West Ham United, London Lions, and Emily Attack as an ambassador for World Casino.
Before taking the helm at BOYLE Sports, Kaltenieks served as Global Director of Data, Analytics and Digital at William Hill, where he led data-driven initiatives and digital transformation across the organisation. His background combines deep expertise in analytics with a focus on innovation in the regulated gambling sector.
Based in London, Kaltenieks is a regular speaker at industry conferences such as the SBC Summit, where he has commented on the risks of overregulation and the need for balanced policies. He frequently shares insights in media interviews on topics including regulatory reform, technology adoption, and sustainable growth for legacy brands.
Career History
| Company | Role | Dates |
|---|---|---|
| BOYLE Sports | Chief Executive Officer (CEO) | – present |