Todd McCully

Todd McCully is a highly experienced professional in the sports betting and data industry, currently serving as the Head of Sales at Oddin.gg, a leading B2B esports betting infrastructure provider. He joined Oddin.gg in February 2026 to lead the company's commercial strategy and drive global partnership growth.

With over a decade of senior leadership experience, McCully plays a crucial role in Oddin.gg's expansion, particularly in navigating maturing markets where operators are increasingly recognizing esports as a core product offering. His responsibilities include overseeing Oddin.gg's global partnership strategy and working with operators and platform providers to deploy the company's esports betting ecosystem across various jurisdictions.

Before his tenure at Oddin.gg, McCully was the Head of Sales, APAC at Sportradar, a major global sports data and content company. During his time at Sportradar, he was instrumental in driving regional expansion, managing global operator relationships, and building partnerships across Australia, the United Kingdom, the wider Asia-Pacific region, and other international markets. He also worked as an independent consultant prior to joining Oddin.gg.

McCully's deep understanding of operator needs in regulated environments and his proven track record in building partnerships across multiple jurisdictions are key assets in his current role. He has commented on Oddin.gg's position as a clear leader in B2B esports betting, citing its proven technology and strong regulatory foundation as reasons for joining the company. He emphasizes the timely nature of the esports market's maturation and the infrastructure Oddin.gg has in place to support this growth.