Taylor Lien is the co-founder and VP of Strategy at FanRally, a company launched in 2020 that reinvented the season-ticket model by offering a tech-enabled subscription service for sports teams. The platform allows fans to purchase flexible ticket memberships rather than committing to full season packages, a concept Lien helped pioneer during his previous tenure with the Oakland Athletics.
Before co-founding FanRally, Lien served as head of strategy for the Oakland Athletics, where he was instrumental in designing the team's groundbreaking A's Access subscription program. That experience gave him firsthand insight into how flexible ticketing could boost attendance and fan engagement, leading him to build a commercial solution that other teams—and now casinos and gaming operators—could adopt.
Under Lien's leadership, FanRally has expanded beyond sports into the casino and iGaming sector, offering similar subscription-based models for gaming properties. The company raised capital and now works with multiple professional sports teams and gaming venues. Lien holds a degree from the University of California, Berkeley and remains based in the San Francisco Bay Area.
Career History
| Company | Role | Dates |
|---|---|---|
| FanRally, INC | Vice President of Strategy | – present |