Stephanie Sherman

Stephanie Sherman is the Chief Marketing Officer at DraftKings, a leading digital sports entertainment and gaming company. She assumed this role on January 25, 2022, and is responsible for consolidating all marketing functions under her leadership, including brand and agency campaigns, media buying, database marketing, and influencer strategy. Sherman was one of DraftKings' first 15 employees, joining the company in 2013, and has been instrumental in shaping its marketing strategy as it expanded from daily fantasy sports to include sports betting, online casino, and digital collectibles. [2, 3, 4, 5]

Prior to her promotion, Sherman served as the Senior Vice President of Marketing at DraftKings, where she focused on customer acquisition and direct response marketing globally. Her expertise in these areas was crucial for driving growth in a competitive market. Her significant contributions and leadership have been recognized by Adweek, which named her one of the “Most Powerful Women in Sports” for two consecutive years. [2, 3]

Before her tenure at DraftKings, Sherman gained valuable experience in customer acquisition at Vistaprint, a global e-commerce company specializing in marketing products for small and micro businesses. Her background at Vistaprint, where DraftKings co-founders also previously worked, provided a strong foundation for her later success in the rapidly evolving iGaming industry. [1, 2, 4, 5]

Sherman is known for her data-driven approach to marketing and her ability to adapt strategies to new markets and consumer behaviors as sports betting legalization expands across the United States. She emphasizes the importance of testing, learning, and constant optimization, taking "big swings while staying nimble" to drive growth. Her strategic thinking was evident when DraftKings became the most downloaded sportsbook app during the Super Bowl, even without airing an in-game national TV spot. [1]

As a keynote speaker, Stephanie Sherman shares her insights on a range of topics including sports, marketing, women in business, female leadership, and sports motivation, often traveling from Cambridge, Massachusetts. Her journey from an early employee to CMO highlights her impact on DraftKings' transformation into a household name in digital entertainment. [1, 5]