Stefan Muehlbauer, widely known online as “Affpal,” is a leading expert in affiliate management within the iGaming and affiliate marketing industry. He serves as CEO of Affpal, a partner marketing and recruitment agency that helps affiliates and affiliate managers build personal brands, and as Director of the Masters in Cash Dating Program, which matchmakes trusted partners and advertisers.
With over 16 years in the industry, Stefan has become a regular speaker at major conferences such as MAC (Masters in Cash / Affiliate World Conferences). He won the Affiliate World Conferences Award 2023 for "Best Affiliate Manager" and was nominated for "Best Speaker" in the affiliate space. Through Affpal, he also operates Affjobs.com, a recruitment platform for the iGaming sector.
Before entering iGaming, Stefan owned an insurance agency from 2002 to 2008 and later studied Marketing Management at the German Academy for Marketing (2011–2012). He is based in Romania and continues to advise and consult on relationship‑driven partnerships, personal branding, and market trends across emerging regions and verticals.
Career History
| Company | Role | Dates |
|---|---|---|
| Affpal | CEO & Founder | – present |
| Affpal.net | Founder & CEO | – present |