Staffan Engström

Staffan Engström is a marketing and data science entrepreneur with over 25 years of experience across media, analytics, and startups. He currently serves as CEO and Co-Founder of Fieldstream AI, an AI-as-a-Service platform that helps iGaming and other brands optimize marketing ROI using deep neural network modeling. The company, founded in 2021 and headquartered in Stockholm with a presence in Malta, addresses the complexity of cross-channel marketing attribution including ATL advertising, performance channels, and affiliates.

Engström's career spans startups and large media organizations in Europe, the United States, and South Africa. He has founded three startups, including Fieldstream AI and Fieldstream Media AB, and previously held leadership roles at Schibsted (Head of Product), Smartson (Chief Revenue Officer), and Plum TV (VP of Sales and Marketing). He also co-founded Cambius Human Rights. His early career included positions at IDC and Martha's Vineyard Online.

A recognized speaker on AI in iGaming, Engström has appeared at events such as SiGMA AIBC and co-hosted webinars with Deloitte on "AI, Capital Allocation, and Profitable Growth in iGaming." He maintains an active LinkedIn presence with over 8,000 followers and is a member of the iGaming.club community.

His diverse background combines marketing research, product development, and data science, enabling him to lead Fieldstream AI in delivering measurable marketing efficiency improvements for clients in the iGaming sector and beyond.