Spencer McNally

Spencer McNally is a pivotal figure in the online gaming industry, currently serving as the Co-Founder and Chief Analytics & Modelling Officer at Super Group (SGHC) Limited. He played a foundational role in the company's history, co-founding what is now Super Group's Spin division in 1997 and launching its premier brand, Jackpot City, in 1998.

An actuary by profession, McNally brings a deep understanding of financial and customer modeling, gaming and marketing analytics, and product pricing to his role. He has been instrumental in shaping Super Group's data-first culture over nearly three decades, which has led to the development of proprietary "Super Models" that drive the company's strong customer retention and marketing ROI. His expertise extends across all facets of the business, giving him comprehensive insight into the industry and its customers.

McNally is frequently involved in communicating Super Group's analytical strategies and performance to investors. He has presented on topics such as the "Super Data and Models" at investor days and discussed the company's "Super Persistent Annuity Revenue (SPAR)" model, highlighting the durability of customer cohorts and how long-term customer retention significantly contributes to net revenue. He has also detailed the company's approach to customer-level modeling, which customizes value propositions for individual customers rather than applying uniform pricing. His work has been crucial in the company's growth, including its significant performance in the African market where Super Group generates substantial revenue.