Simon Westbury

Simon Westbury is a highly experienced iGaming executive with over 18 years of experience across the global gaming sector. He is known for his honest insights, strategic mindset, and deep passion for the industry. Westbury's career has predominantly been in the B2B space, though he has recently transitioned into the B2C sector, bringing a "poacher-turned-gamekeeper" perspective to his advisory roles.

Westbury's journey into the iGaming industry began in 2008 when he organized the Gaming Executive Summit (GES), an experience that deeply resonated with him and set his career path. Following his initial foray into conference production, he moved into key sales roles with companies such as Amaya (2010-2013) and Betsoft Gaming (2013-2015). His career then progressed to C-level commercial leadership positions at VSoftCo Ltd (2015-2019) and Digitain (2019-2023), where he significantly expanded the companies' international footprints and built high-performing sales teams.

Notably, during his tenure at Digitain, he was instrumental in growing the company's partner network across Europe, Asia, and the Americas, and as Chief Business Officer, he oversaw commercial operations that supported rapid growth. He also served as CEO of Sport Generate, a Digitain Group subsidiary, guiding its product strategy and market positioning.

In July 2025, Westbury was appointed Strategic Advisor at 1xBet, a global gaming and technology brand. In this role, he advises the 1xBet leadership on its international strategy, focusing on sustainable entry into new markets and shaping the brand's approach to key industry initiatives, including responsible gaming and technological advancements. He emphasizes the importance of embedding player protection into the core of business operations, moving beyond mere compliance.