Simon Holliday

Simon Holliday is the founder of H2 Gambling Capital, a leading supplier of data and market intelligence within the global gambling industry. Since 1998, he and his team have been instrumental in collecting and analyzing data for both land-based and interactive gambling markets, producing forecasts and creating bespoke materials for clients and publications alike. Their comprehensive insights and data have become the industry standard, widely quoted in company reports, transaction documentation, and media across the sector.

Holliday's extensive experience in the gambling sector dates back to the mid-1990s. He has observed significant industry shifts, noting that before the COVID-19 pandemic, the only other year-on-year fall in the global gambling sector's value was in 2015, primarily due to travel and high-roller restrictions in Macau. He has frequently offered his expert analysis on market trends, regulatory changes, and emerging opportunities, including the impact of mobile gaming, the growth of the US sports betting market, and the effects of global events like the COVID-19 pandemic on industry revenues.

Under Holliday's leadership, H2 Gambling Capital has advised nearly 700 organizations, including operators, suppliers, regulators, and financial institutions. The firm provides critical market sizing and forecasting models for over 150 national and state-level gambling markets and tracks more than 100 listed operators and suppliers, solidifying its reputation as a trusted authority in gambling intelligence.