Serhii Zakharov

Serhii Zakharov is the CEO and Founder of PayDo, a unified payment platform designed to reduce operational complexity for online businesses, particularly those in high-risk verticals such as iGaming. Under his leadership, PayDo has processed over €5 billion annually and expanded into multiple global markets. Zakharov is a frequent keynote speaker at fintech and iGaming conferences, including Web Summit, FinTech Week Dubai, and PAY360, where he advocates for consolidation of fragmented payment infrastructure and coined the term “fragmentation tax” – the hidden costs of manual reconciliation, failed deposits, and suboptimal routing.

In February 2026, Zakharov received the Excellence in Financial Leadership Award (Digital Payments Innovation) at FinTech Week Dubai, recognizing his contributions to the digital payments space. PayDo’s seven-year evolution, referenced in a March 2026 keynote, suggests the company was founded around 2019. Prior to founding PayDo, no verifiable past positions have been confirmed; all available sources describe Zakharov solely as the founding CEO of the company.