Sergii Mishchenko

Sergii Mishchenko is the Chief Executive Officer of GGBET UA, the Ukrainian subsidiary of the international esports betting brand GG.BET. He leads the company's growth, partnerships, and content strategy in the region, overseeing its expansion into traditional sports sponsorship. Notable achievements include securing the title sponsorship of FC Dynamo Kyiv and partnerships with FC Zorya, bridging esports and traditional sports marketing.

Under his leadership, GGBET UA has built a comprehensive ecosystem for esports fans, featuring unique content, interactive features, and exclusive showmatches such as the ‘Match of LeGGends’ series. Mishchenko previously held roles at Mr.Bet and EvoPlay, gaining experience before becoming CEO. He holds a Master’s degree in Computer Systems and Networks from Zaporizhzhya National Technical University (1999–2004).

Mishchenko is a frequent speaker at industry conferences, including the SBC Summit Ukraine and II Sport Business Summit, where he advocates for the integration of esports and traditional sports. His work has been covered by multiple industry publications, solidifying his profile as a key figure in the iGaming and esports betting landscape.