Sergei Glaukus
CEO & Founder of 88Projects, a direct response marketing agency focused on traffic generation, VSL creation, and affiliate marketing, with a strong track record in the iGaming and nutraceutical verticals.
Sergei Glaukus is the founder and CEO of 88Projects, a direct response marketing agency that specializes in traffic generation, video sales letter (VSL) creation, conversion rate optimization, and affiliate marketing. His journey into marketing began in 2011 while he was studying petroleum engineering, but he quickly pivoted to pursue his growing interest in marketing and psychology. That early shift set the foundation for a career that would span more than a decade and span multiple high-stakes verticals.
Since 2013, Glaukus has been deeply involved in the iGaming industry, where he honed his expertise in media buying, email marketing, and VSL offer creation. He has spent millions of dollars on YouTube and native ad campaigns, and has produced VSLs for both digital and physical products—particularly in the nutraceutical space—hosted on platforms like Digistore24. His agency, 88Projects, leverages these skills to drive performance for clients across iGaming, nutraceuticals, and beyond.
Glaukus has generated low eight-figure revenue both as an affiliate and as an offer owner, giving him a rare dual perspective on performance marketing. This hands-on experience allows him to understand the full funnel—from traffic acquisition to offer optimization—and has made him a sought-after voice in the direct response marketing community.
He is a regular speaker at major industry conferences such as Affiliate World, where he shares actionable insights on media buying strategies, customer lifetime value optimization, direct response copywriting, and affiliate marketing. His presentations often draw on real-world case studies from his own campaigns, providing attendees with practical, battle-tested tactics.
Based in Dubai, Glaukus maintains a strong focus on German-speaking markets, a strategic choice that reflects the significant performance marketing opportunities in the DACH region. His personal website and public profiles consistently identify him as the driving force behind 88Projects, cementing his reputation as a seasoned entrepreneur and marketing operator.