Serena Petersen is the Co-Founder and COO of SpinPlay Games, a Las Vegas-based online slot game studio that became part of Microgaming's exclusive partner network in 2020. She also founded AreaVegas Games, a sister mobile slots studio.
Petersen began her professional career as a data scientist after graduate school. She then entered the casino industry working on land-based slot machines in Las Vegas before diversifying into online gaming at a social casino startup in San Francisco. Subsequently, she co-founded Jackpot Designs, LLC, a math and game design consultancy that provided services globally, drawing on her strong mathematical foundation from land-based gaming.
She holds a graduate-level education, likely from the University of Nevada-Las Vegas, and is a vocal advocate for women in STEM and the gaming industry.
Career History
| Company | Role | Dates |
|---|---|---|
| AreaVegas | Chief Operating Officer (COO) | – present |
| SpinPlay Games | Co-Founder and COO | – present |