Sean Hulse is an experienced product management professional who became Head of Product at Plannatech in April 2025, bringing over a decade of domain expertise in sportsbook and betting technology. In this role, he oversees product strategy and development for Plannatech, a company focused on next-generation sportsbook solutions.
Earlier in his career, Hulse built a strong foundation in both product management and risk analytics. He spent three years at Sky Betting & Gaming in Risk Management & Analytics (2010–2013) before moving into product roles at Firefly Software (2013–2019), where he gained hands-on experience managing software products.
Hulse then specialised in sportsbook product management, first at Bet.Works as Product Manager for Sportsbook (2019–2021), then at Bally’s Interactive as Senior Product Manager / Product Manager for Sportsbook (2021–2023). He further advanced as Manager of Product Management at Genius Sports (2023–2025), a leading sports data and technology platform, before assuming his current leadership position at Plannatech. He holds a BSc in Mathematics & Sports Science from Loughborough University (2007–2010).
Career History
| Company | Role | Dates |
|---|---|---|
| Sky Betting & Gaming | Risk Management & Analytics | 2010-01-01 – 2013-01-01 |
| Bet.Works | Product Manager for Sportsbook | 2019-01-01 – 2021-01-01 |
| Bally's Interactive | Senior Product Manager / Product Manager for Sportsbook | 2021-01-01 – 2023-01-01 |
| Genius Sports | Manager of Product Management | 2023-01-01 – 2025-01-01 |
| Plannatech | Head of Product | – present |