Sasa Krneta

Sasa Krneta is a highly influential figure in the East African gambling industry, with a career spanning almost two decades, 16 of which have been dedicated to MozzartBet Kenya. He currently serves as the Country Manager for MozzartBet Kenya and is also the Chairman of the Association of Gaming Operators Kenya (AGOK), demonstrating his significant leadership and advocacy within the sector.

Originally from Serbia and now based in Kenya, Krneta's journey in the industry began with hands-on experience as a betting shop operator before progressing into boardroom executive roles. His career trajectory within MozzartBet has seen him rise from an operator to an assistant and then a sub-region manager, eventually leading to his current position as Country Manager for the Kenyan market.

Beyond his corporate responsibilities, Krneta is recognized as a fervent sports fan and actively supports grassroots sports projects and local clubs. Under his stewardship, MozzartBet Kenya has significantly expanded its Corporate Social Responsibility (CSR) efforts, investing substantial amounts in healthcare, clean water access through initiatives like the “100 Wells for Communities” program, and sponsorships of national sports teams.

Krneta is a vocal advocate for improving industry standards, transparency, and fair regulation to ensure a safe and enjoyable experience for customers. He also emphasizes consumer awareness and education regarding responsible gambling, believing these are crucial for building trust between the industry, the public, and the government. He frequently contributes insights into Kenya's expanding gambling market, participating in key industry events like the iGamingFuture East Africa Show.