Samir Ceric
Chief Operating Officer of Blocksport AG
Samir Ceric (also known as Samir Beg Ceric) is an investor, entrepreneur, and senior executive with a career spanning art, fashion, and sports technology. He founded and served as CEO of Debut Contemporary, a London art gallery, and was an original co‑founder of Wolf & Badger, a curated fashion marketplace. He later directed SaLon Gallery and currently chairs Ceric & Co.
In the sports-tech space, Ceric joined Blocksport AG as Chief Operating Officer, driving the adoption of blockchain, NFTs, and AI for fan engagement and sports monetisation. He was appointed an AIBC ambassador in 2024, representing the intersection of iGaming, Web3, and sports technology. His work focuses on leveraging emerging technologies to transform how sports organisations interact with their audiences.