Roy Scheerder is the Chief Executive Officer of Advidi, a premium affiliate network specializing in performance marketing within the iGaming and gambling vertical. He joined Advidi in 2024, succeeding founder Iwert Dijkema, who remains involved in a strategic capacity. Scheerder’s appointment marks a new chapter for the company, leveraging his extensive cross-industry leadership experience.
Prior to Advidi, Scheerder held senior executive roles at major transport and logistics organizations, including KLM, Schiphol Group (where he served as Interim Chief Digital Officer), NS (Dutch Railways), and Transavia. He also co-founded Faebric, a cooperative developing blockchain-based value systems, and founded Ravlling, an AI-driven conscious travel search platform. His diverse background reflects a strong emphasis on digital transformation, innovation, and sustainable business practices.
Scheerder holds an MBA from Harvard Business School and is an active thought leader in areas such as digital transformation, music thinking, and sustainable innovation. His transition into the iGaming sector brings a fresh perspective to Advidi’s trust-driven partnership model and growth strategy.
Career History
| Company | Role | Dates |
|---|---|---|
| ADVidi | Chief Executive Officer (CEO) | – present |