Pierre Cadena is a seasoned executive with more than two decades of experience in the online gambling, digital media, and interactive entertainment sectors. He began his iGaming career at Caesars Entertainment, where he played a key part in building the social‑casino business Playtika through acquisitions, partnerships, and brand licensing, culminating in its $4.4 billion sale to Shanghai Giant Network Technology in 2016. Cadena later served in corporate‑strategy roles at WarnerMedia (Crunchyroll) and Fox Entertainment before joining Catena Media on 1 November 2023 as Vice President of Corporate Strategy; he was subsequently appointed Chief Operating Officer.
He holds a BS in Commerce from the McIntire School of Commerce at the University of Virginia and an MBA in Corporate Finance from the Kenan‑Flagler Business School at the University of North Carolina at Chapel Hill. Cadena is based in the Detroit metropolitan area and is a regular speaker at iGaming industry events. As COO, he oversees day‑to‑day operations and strategic execution at Catena Media, a leading iGaming affiliate and performance‑marketing company.
Career History
| Company | Role | Dates |
|---|---|---|
| Catena Media | Chief Operating Officer (COO) | – present |