Niv Shaked

Niv Shaked is a Sales Director at TikTok, where he leads growth across affiliate marketing, performance agencies, and social commerce. He works in media buying, affiliate operations and offer testing, where commercial outcomes matter more than abstract marketing theory. He is known as an operator whose work sits at the intersection of testing, traffic and offer economics, and his work is tied to the practical decisions that determine whether campaigns, partnerships or products can perform under real pressure.

For Affiliate World attendees, Niv Shaked offers an operator’s view of growth. The value is not a single shortcut, but the discipline behind performance: sharper positioning, better partner selection, stronger creative judgment, reliable measurement and a more mature understanding of risk.

His continued relevance comes from operating close to the numbers and the people affected by them. In performance marketing, reputation follows practical usefulness: budgets, offers, partners and products have to survive contact with the market.