Maxim Makovetskyi
Head of Affiliates at Parimatch Affiliates (PM AFF)
Maxim Makovetskyi is an iGaming affiliate marketing executive with over a decade of experience. He has held the role of Head of Affiliates at Parimatch since at least 2020, driving the company's aggressive affiliate expansion into new regulated markets. In 2023, he transitioned to lead the launch of the invite-only Affter Affiliate Programme as its Head of Affiliates, building on the team's track record of providing affiliate services for the Parimatch franchise.
By 2025, he had returned to Parimatch Affiliates, where he continues to oversee global affiliate strategy. His expertise spans multi-geo scaling, strategic partnerships, and exclusive affiliate network development. He speaks at industry events such as iGB Live London 2025 and SiGMA Asia 2025, sharing insights on winning tactics for affiliate marketing in iGaming.
Makovetskyi's career reflects a consistent focus on high-growth affiliate programmes within the gambling industry, with a reputation for building and leading teams that deliver measurable results across regulated markets.
Career History
| Company | Role | Dates |
|---|---|---|
| Parimatch | Head of Affiliates | 2020-01-01 – 2023-01-01 |
| Affter Affiliate Programme | Head of Affiliates | 2023-01-01 – 2024-01-01 |