Mauricio Soto is the Senior Account Executive for Latin America at Optimove, an AI-powered CRM marketing platform that serves iGaming operators. Based in Colombia, he helps operators across the region leverage predictive models, unified first‑party data, and lifecycle‑based engagement to improve player retention and long‑term stability. His work focuses on addressing the challenges of player volatility and over‑exposure to incentives while delivering personalization at scale in competitive markets.
Mauricio has been featured in industry interviews where he discusses how CRM strategies must evolve to meet stricter regulatory compliance and player‑centric approaches. He emphasizes the importance of moving beyond short‑term bonuses toward sustainable player engagement through data‑driven lifecycle management. His insights reflect the growing role of AI in transforming customer relationship management within the iGaming sector.
No verifiable past positions have been found for Mauricio, and his professional experience appears to be concentrated on the iGaming industry from his current role at Optimove. His public presence, including LinkedIn posts and media features, confirms his active involvement in the Latin American market and his expertise in CRM and sales technology.
Career History
| Company | Role | Dates |
|---|---|---|
| Optimove | Senior Account Executive, Latam | – present |