Matt Cole

Matt Cole is a seasoned senior executive in the iGaming and gambling sector, best known for his leadership role at Blueprint Gaming and his current position as Chairman and Chief Executive Officer of Strive, Inc. He brings over a decade of experience in the online gambling industry, with a focus on slot content development, game placement strategy, and gaming technology innovation.

Cole gained prominence as Managing Director of Blueprint Gaming, a leading UK-based slot studio. During his tenure from around 2016 to 2023, he oversaw the company's expansion and forged a reputation for punching above its weight in securing game placement on operators' sites. He was a regular speaker at major industry events like ICE London, often discussing branded slots and growth opportunities, and was involved in key hires such as the appointment of Nick Wright as Chief Commercial Officer.

In April 2023, Cole transitioned to the role of Chief Executive Officer of Strive, Inc., an iGaming-focused technology firm. He was additionally appointed Chairman of the Board in September 2025. At Strive, he leads the company's overall strategy and operations, delivering innovative solutions to the gaming market. His career trajectory underscores a consistent commitment to the gambling sector, from content development at Blueprint to technology leadership at Strive.