Martin Zarian
Full-Stack Brand Builder & Co-founder of Factory 39
Martin Zarian is a Cyprus-based full-stack brand builder and co-founder of Factory 39, a brand and software consultancy that serves iGaming, gambling, and other complex B2B markets. He describes himself as a “No-BS strategy, brand” professional who helps ambitious companies in commoditized sectors stop hiding and start branding.
An internationally recognized keynote speaker and facilitator, Zarian is a LinkedIn Top Voice and frequently writes about brand commoditization in the iGaming industry. He advocates for differentiation through brand rather than price or promotions, a message he shared in a 2023 SiGMA World article.
Zarian led a notable rebranding project for SiGMA World in 2023, demonstrating his hands-on approach to brand transformation. His work and commentary have positioned him as a thought leader in the gambling and iGaming space, where he challenges the industry to move beyond commodity thinking.