Mark Locke is the Co‑founder and CEO of Genius Sports, a pioneer in sports data and technology. He has overseen the company’s transformation from a start‑up into a trusted partner for major sports properties including the NFL, Premier League, and NCAA. Under his leadership, Genius Sports controls and distributes official real‑time data, powers in‑play betting, and builds immersive fan experiences such as BetVision.
In 2025, Genius Sports extended its exclusive NFL data partnership through the 2029 season, cementing its position as the official data partner to America’s most valuable sports league. The following year, in May 2026, the company acquired Legend, the owner of Covers and Casino Guru, further expanding its reach in the sports betting and iGaming ecosystem.
Locke became Chief Executive Officer of Genius Sports in December 2020 and also serves on its board of directors. His strategic vision has driven the company’s growth into a publicly traded entity on the NYSE under the ticker GENI, making Genius Sports a cornerstone of the global sports technology landscape.
Career History
| Company | Role | Dates |
|---|---|---|
| Genius Sports | Co-Founder & Chief Executive Officer | – present |