Mark Hartley is a product executive at Betfred, one of the UK’s largest bookmakers, currently serving as Head of Product & Commercial. In this capacity, he drives iGaming partnerships and product innovation, including free-to-play games and major content hubs for events like Euro 2024.
Hartley has been instrumental in integrating third-party sports-betting products. He led Betfred’s partnership with Engage Games to launch the free-to-play game GoalBuilder+, and collaborated with Spotlight Sports Group to deliver Euro 2024 content hubs. Additionally, he oversaw a tie-up with Sporting Risk to bring in-depth player markets to the operator’s platform.
His role at Betfred has evolved over time; he has been quoted in industry press as Head of Product, Head of Sports Product, and most recently Head of Product & Commercial. Based in Stockport, England, Hartley maintains a strong presence in the iGaming sector with over 500 LinkedIn connections.
Career History
| Company | Role | Dates |
|---|---|---|
| Betfred | Head of Product & Commercial | – present |