
Magic Johnson
NBA legend Magic Johnson serves as Chairman & CEO of Magic Johnson Enterprises and is a strategic investor in SimWin Sports, a virtual-sports and iGaming platform disrupting the sports-betting ecosystem.
Earvin “Magic” Johnson Jr. is a legendary NBA point guard who played most of his career with the Los Angeles Lakers, winning five championships and three MVP awards before retiring in 1991 (with a brief return in 1996 and a short stint in Sweden in 1999–2000). After his playing days, he built a formidable business empire as Chairman and CEO of Magic Johnson Enterprises (MJE), a conglomerate focused on investing in ethnically diverse and underserved urban communities.
Through MJE, he launched Magic Johnson Theatres in partnership with Sony Pictures, operated a 125-store Starbucks franchise, and became a co-owner of major sports franchises including the Los Angeles Dodgers (MLB), Los Angeles Sparks (WNBA), Los Angeles Football Club (MLS), and the eSports team Team Liquid. He also holds controlling interests in EquiTrust (financial services) and SodexoMAGIC (food services).
In the iGaming and sports betting space, Magic Johnson has invested in SimWin Sports, a virtual-sports platform that creates simulated football and basketball leagues with real-time wagering elements, and he delivered a keynote at the Global Gaming Expo (G2E) in 2017 discussing the future of sports betting. His involvement in Las Vegas NBA expansion talks further ties him to the gaming industry.
Beyond business, Johnson serves on the board of directors of Fanatics (sports licensing) and is an influential philanthropist through his HIV/AIDS awareness foundation. His combination of sports stardom, entrepreneurial success, and strategic iGaming investments makes him a notable figure in the convergence of sports, technology, and gambling.