Kirsty Ross

Kirsty Ross is the Chief Operating Officer (COO) at Super Group, a prominent holding company for global online sports betting and gaming businesses, including brands like Betway and Spin. She was promoted to this role in May 2026, taking over from Jason Kenny. In her capacity as COO, Ross is responsible for global operations, organizational effectiveness, and driving scalable growth within the company. She is also expected to continue in her previous roles as Chief of Staff and Chief People Officer alongside her COO responsibilities.

Ross joined Super Group in October 2023, initially serving as Chief of Staff and Chief People Officer. Her career trajectory at Super Group has been swift, moving from these leadership positions to the executive operational role. She has publicly expressed her excitement about building upon the company's strong foundations, emphasizing Super Group's talent, ambition, and global mindset.

Prior to her tenure at Super Group, Kirsty Ross accumulated significant leadership experience in Human Resources and other key operational roles across various sectors. Her professional background includes leadership positions at Renaissance Capital, Bank of America, NETSENSE MOBILE SPA, and Investec, as well as Gensec Bank. This diverse experience in high-growth, fast-paced, and multi-geographical environments has been instrumental in shaping her ability to translate strategy into execution and build high-performing, inclusive cultures.

Academically, Ross holds a postgraduate degree in Business Administration and Management, complementing her Bachelor of Arts degree in English Language and Literature. Her expertise spans strengthening operating models, optimizing headcount, and driving operations, particularly in an international context. She is recognized for partnering closely with executive leadership to foster sustainable performance and long-term value creation.